Category Archives: Company History
Editor’s End Note
My part in the company As a toddler, I was paid in cookies for modeling with the product. At age nine I worked in the shipping department pasting labels on crates and made $25 for a summer. Dad, Bud Onan, let me come to the shop after school whenever I wanted and then go home […]
Continue reading13) The Future
While the Onan Company’s past success has been traced to capable people following a sound strategy of sticking to products they know about, what about the future direction of the company? On September 1, 1981, a new president and chief executive officer was appointed at Onan, and although S. A. “Tony” Johnson is a man […]
Continue reading12) Growing Product Line
Although Onan’s product line today is varied it would take another book just to describe the different items available nearly everything manufactured by the company falls into the category of energy conversion and control devices. It’s been that way almost from the very beginning. The company was started, of course, as a producer of equipment […]
Continue reading11) Marketing Strategy
For more than a half-century, it has been the people at Onan who made the company a success, but it was sound and innovative marketing that gave those people the strategy they needed. Of all the thousands of difficult marketing decisions made over the years by Onan executives, the one that finally evolved in 1947 […]
Continue reading10) Sale of the Company
One of the most unusual aspects in the history of the Onan Company is the fact that never once in the 60-plus years it has been in existence has it ever failed to produce an annual profit – a feat matched by very few U.S. businesses. Sometimes the profit was small, often it was less […]
Continue reading09) Onan’s Physical Facilities
Nothing demonstrates the dramatic growth of the Onan company more than the startling changes in its physical plants during the past 60 years. From D. W. Onan’s basement to a converted garage to a converted barn to a converted house to a sprawling hodge-podge of less-than-efficient industrial buildings used during World War II, Onan’s operations […]
Continue reading08) A Big Happy Family
Probably the most distinctive thing about the Onan Company, going all the way back to the founding carried through to the present, is the unusual treatment of the workers and the resulting loyalty and high morale even in the toughest times. Both D.W. Onan and his son, Bud, who succeeded him as chief executive officer, […]
Continue reading07) Post War Trauma
While Many Americans danced in the street: when World War II came to an end in 1945, D.W. Onan and his sons. Bud and Bob, celebrated the end of the longest and costliest war in U.S. history with mixed emotions. They, too, were elated over the long-awaited victory by the allied forces. They as much […]
Continue reading06) World War II Boom
From the very beginning, D. W. Onan did not have ambitions to develop his business into a giant operation. It wasn’t that he had a grand scheme to grow to about 100 employees in one modern, spacious plant and then stay that size. Onan’s long-range game plan was much more vague. He wanted a […]
Continue reading05) The Great Depression
History books call Oct. 24, 1929, “Black Thursday”. It was the beginning of the worst stock market crash ever experienced in the U.S. It also was the beginning of the Great Depression, the country’s longest, deepest and darkest economic period – an upheaval that lasted more than 10 years, not officially ending until the United […]
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